First Remote
 K (she can be naughty sometimes) sent me this interesting ad of Natan jewellery. It works, whaddya say?
 K (she can be naughty sometimes) sent me this interesting ad of Natan jewellery. It works, whaddya say? The Economist in its latest edition has a cover story on the mainstream media’s struggle with the digital world. Do read the piece here. The story concludes as follows: “Any media business has two products to sell: its content (to readers and viewers); and its audience (to advertisers). The task for old media is first to protect its advertising revenues by amassing audiences online and, second, to offset their viewers' intolerance of mass-advertising by making them pay more for content—which they are increasingly willing to do. It will not be easy, but then saving the heroine never was.”
 The Economist in its latest edition has a cover story on the mainstream media’s struggle with the digital world. Do read the piece here. The story concludes as follows: “Any media business has two products to sell: its content (to readers and viewers); and its audience (to advertisers). The task for old media is first to protect its advertising revenues by amassing audiences online and, second, to offset their viewers' intolerance of mass-advertising by making them pay more for content—which they are increasingly willing to do. It will not be easy, but then saving the heroine never was.” Btw, S is in Bangalore on work, and Indo-Pak cricket ain’t working, thanks to flat pitches. Life goes on...



1 Comments:
Nice Blog :)
www.FriendsterForum.com
Post a Comment
<< Home