Sunday, March 19, 2006


Have started Hari Kunzru’s Transmission and am reading it voraciously. Interestingly told contemporary novel about an Indian software engineer trying to make it big in the US. Kunzru’s prose is bereft of a self-indulgent grandness and has an easy-going feel to it.
Do take a look at the super-cool new search engine Accoona that uses AI to super-target your search. Says the website: The name Accoona is derived from the Swahili phrase, Hakuna Matata, which means “don’t worry be happy.” Do check out its news and business advance search.
Talking of search, here’s another one: Vast. A search engine that specialises in free classifieds listings. Vast is the brainchild of Indian StartupBoy Naval Ravikant. If he can organise the classifieds jungle with a semblance of order, he may be sitting on a jackpot.
Nestle is doing an ultra-cool online viral campaign to launch its Butterfinger chocolate. Do check out for a commercial set in a Bangalore call centre. Desi is clearly cool in America.
On which point, lemme introduce Desi videos on a roll! Sanjay Shah, way to go, mate. Take care…