Friday, February 17, 2006

Soul food at Caferati

Since I last wrote, a lot has happened:
Attended 2 interesting events: Google’s Delhi launch bash at Climax, and BBC unveiling the findings of its Global Indian Survey at the Taj.
Given additional responsibility at work. Now, I shall also be looking after our suite of content products.
Participated at the AIB Regional Media Leaders Forum at IHC and talked about markets of one and other dry things like the regulatory framework. (Thank you, Rakhee of APTN).
Highlight: Meeting my favourite, Dr. Madanmohan Rao, the original web evangelist.
Have now become a regular contributor at Caferati’s network at Ryze. Discovering some great new talent, an animated community of poets and writers, learning a lot, and am glad to know that poetry is alive and kicking. Do check it out here.
Rest, as they say, is fine. Do take care…


Anonymous Anonymous said...

Santre, All the best with your additional responsiblity. You may find this useful: An extract from a recent post at Kevin Maney's Technology Blog (which I follow: that talks about video content.

"Talked today with the head of NBC Olympics, Gary Zenkel, about the Web site and how far NBC plans to go with offering video of events. NBC will soon start putting video of entire events on -- but delayed at least a day after the event.

"We will offer after-the-fact opportunities to view the entire event," he told me from Torino. "Like men's and women's moguls and aerials. It will be the next day and will allow the user to view an entire event. It's an opportunity for us to see how an audience reacts to that."

Zenkel did make clear, though, that short videos and packages remain the site's focus. "What we offer today is what the audience has indicated they will consume on the Internet," he said. "Short packages, highlights, recaps. The Internet today in terms of a monetizable platform model is short video offerings."

In today's column, I write about how the Olympics are a perfect "long tail" play that would blossom if only every event were on the Web.

This is an issue I've followed for a long time -- well before we even had the "long tail" label to throw around. You might even say that I feel it's a bit of a cause. If the Olympics were being run just for the athletes and the fans, every event would be on the Web. Performances by athletes in obscure sports could be seen by fans who love those sports. There could be no better outcome.

But of course the Games are run not primarily for athletes or fans these days, but for the TV networks and corporate sponsors. And they have a vested interest in protecting broadcast television -- at least until Internet business models prove they can make more money than TV."

~ Anon

10:21 AM PST  
Blogger santre said...

thnx, anon, for this post. the info is very useful. i do believe that video content is the way to go on the web. we are surely in for some exciting times.

5:13 AM PST  

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